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Arrogance and Accords: The Inside Story of the Honda Scandal, by Steve Lynch
Get Free Ebook Arrogance and Accords: The Inside Story of the Honda Scandal, by Steve Lynch
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Review
For all of the things right about Honda in the 1970s and 80s, there was something terribly wrong inside the house of Honda. Evidence suggests that high-ranking U.S. executives were shaking down their own dealers for cash or, in some cases, were forcing dealers to make the executives literal partners in their franchises. In return, dealers were allotted more cars - there were never enough to go around - or better yet, additional dealerships. Former Honda marketing executive Steve Lynch covers it all, from a unique insider's perspective, in Arrogance and Accords: The Inside Story of the Honda Scandal. Commendably, Lynch handles the story with balance, never tearing into personalities for their transgressions, but simply reporting the story. Arrogance and Accords is often fascinating, always compelling. It should be required reading in business-ethics courses. Maybe some of Honda's former executives could teach the classes as part of their work-release program. -- Ed Wallace - Car and Driver magazine, February 1998Steve Lynch, a former Honda marketing exec and author of Arrogance and Accords: The Inside Story of the Honda Scandal, describes a scene in this book in such extraordinary detail that it stays with the reader throughout the 300-plus pages that chronicles the largest commercial corruption case in U.S. Lynch tells the sordid tale with a perspective and authority that only he can provide - the Santa Paula dealership, for example. Lynch was there, and he confesses that "he was no choir boy." -- Michele Krebs - Autoweek magazine, February 16, 1998
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About the Author
Steve Lynch grew up in the shadow of the Studebaker automobile factory in South Bend, Indiana, and attended Indiana University. Lynch spent 13 years in the world of Honda, rising from a Honda dealership showroom floor to the executive offices of American Honda Motor Company, where he was in charge of regional marketing. Lynch also worked for Honda's advertising agency. He lives in Dallas, Texas.
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Product details
Hardcover: 310 pages
Publisher: Pecos Press (November 19, 1997)
Language: English
ISBN-10: 0965776611
ISBN-13: 978-0965776615
Product Dimensions:
6.5 x 1.2 x 9.5 inches
Shipping Weight: 1.4 pounds
Average Customer Review:
4.5 out of 5 stars
13 customer reviews
Amazon Best Sellers Rank:
#278,860 in Books (See Top 100 in Books)
The author's accounting of the events were fascinating, especially due to how unfamiliar I was with the state of American Honda throughout the 80s. I would quickly recommend to any car enthusiast.My only gripes are that the author had a habit of being a bit repetitious, and had a long cast of those involved, sometimes adding more anecdotes are irrelevant information than was strictly necessary, but was overall appreciated.
I grew up in the car business during this time and only heard about this. This book brought me into the story and gave me a good understanding of some of the way these (still dealers) got their start in the business. And not in a good way.
I loved the book though it made me angry. I and sure that the Honda Corporation isn't as corrupt as the individuals in this book were, and hopefully they (Honda) have established some morals as to how their executives conduct themselves. But, the damage has been done! This book made me angry at how greed runs so rampant in the auto industry. Angry how such a ruthless, vile human being could be held in so high regard by a sporting body. This book has made me decide to never look at a Honda automobile ever again, and I did own one. And every time I watch a NASCAR race and a Hendrick car is leading, I will always question the legality of that car! Thank you to Steve Lynch for writing a powerful book about how power and money can be so corruptive! I highly recommend this book for anyone who is a fan of Honda cars, and for anyone who is a fan of any driver who works for Rick Hendrick. It will open your eyes!
This apparently out-of-print book exposes a side of Honda USA that is shockingly different from the image Honda has cultivated world-wide. It reads like a novel about the Mob, but is real stuff about the "good old boys" at the USA arm of Honda. Bribes, shakedowns, intrigue, threats, suicides all part of how the executives and managers in the automobile distribution chain made illegal millions extorted from dealers. After reading this book, I'll never look at an Accord with the warm feelings and regard I once had toward this flagship model -- nor the company behind it.
A gift, o feed back
Great true story with a proper insight to the automobile industry
Steve Lynch has a passion for Honda automobiles. Such passion helps animate and propel his eyewitness account of the long-running bribery that occurred within Honda Motor Company's American branch.Lynch's love of Honda shows in his opening account of the dismal state of the American automobile scene circa 1981. There is a certain glee with which Lynch contrasts the high quality of Honda's product with the lesser quality of American marques. Such contrasts in quality proved important, as Honda was able to sell cars without extensive marketing campaigns.But as Honda became more successful, bribery and graft within the American division grew higher and more audacious. The prince of payola at American Honda was John "Jack" Billmyer, who "wallowed in the kickbacks of dealers" throughout the country. Following in Billmyer's footsteps was his successor as chief of national sales, Stanley James Cardiges, nicknamed Jim Car-Jesus, The God of Honda automobiles.One of the biggest dealer-influence-peddlers who played ball with Billmyer and Cardiges was NASCAR team owner Rick Hendrick. Hendrick and Billmyer went back to Rick's youth as a hot rodder in North Carolina, and Billmyer was instrumental in getting Hendrick going in car sales. Lynch shows how Hendrick wielded undue influence with the company and was thus able to acquire far more car stores than anyone else. "All it took," writes Lynch, "were a few gifts."Lynch notes that most car companies limit dealers to about six stores, but Hendrick didn't believe such a rule should apply to him, and in Honda he found a company that officially did not have such a rule.Lynch details how Hendrick used bribes and influence in Honda to bankrupt rival dealers - such as William Van Dalsam of California and Dick Young of South Carolina - and then poach their stores. A story not mentioned in the book adds to the scenario - reportedly, former NASCAR driver Dick Brooks was approached by Hendrick, who wanted to purchase his three dealerships. Brooks refused, and next thing he knew, cars slated for his shops were going to Hendrick's facilities.Lynch carries the story through the trial and convictions of over 22 defendents, including Hendrick. There is a hint of disappointment in Lynch as he notes that, with Hendrick's guilty plea to one count of mail fraud (pertaining to one of the largest bribes to Cardiges), the probe of the Honda scandal seemed to close.Lynch also notes a lesser-reported angle of the story - how Hendrick reportedly also bribed Lexus. Given this record, one has to wonder if Hendrick has used such tactics with General Motors as well, given the near-monopolistic clout and engineering backing from GM his NASCAR race teams wield.Not just NASCAR fans, but anyone interested in cars should read this book.
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